As retailers in Asheville have reopened for in-store shopping, customers may notice one store that's had a makeover. Party City’s location at Overlook Village, 80 S. Tunnel Road is among the first to debut the national party retailer’s new NextGen layout.
The new layout opens up the floor plan for shoppers to see the entire store from any vantage point, with balloons centrally displayed away from the entry/checkout.
Lower shelf heights make product more accessible (average shopper at 5’4” can reach 6’0” vs. previously 10’0"), while shorter aisles and smart navigation make the experience more immersive.
All new Party City locations will feature the NextGen layout; 12 stores will be completed in 2020, with an ongoing strategy to convert legacy stores.