For perhaps the first time in modern history, the power of employment has shifted into the hands of workers, meaning companies that once sought to build its workforce needed only to advertise in the local newspaper or place a sign on their entrance door.

That strategy has definitely left the building.

Today, businesses face a hiring competition like never before. With the advent of internet job platforms, work-from-home options, stimulus checks, signing bonuses and crazy starting wages, finding quality applicants has transformed into a battlefield.

But one local company has risen to the challenge with an innovative idea.

At Diamond Brand in Fletcher, North Carolina, a name synonymous with high-quality adventure gear, Human Resources Manager Sheri Peck said her team put on its thinking cap to harness back control of how it was going to message its operation to potential job seekers.

The result? The company will be throwing a hiring party from noon to 4 p.m. on Saturday, June 19, at its factory at 145 Cane Creek Industrial Park Road.

“We wanted to give people the employee experience by offering hands on-activities as well as tours of our facility,” said Peck. “This will give job seekers a better look into what it is really like to be a member of our team.”

During the event, those looking for employment or those just looking to see what the company is about are welcome to pull up their sleeves, slip into a sewing station and try their hand at crafting an exquisite tent.

Other activities scheduled throughout the day will include a catered smokehouse lunch; product demonstrations where people will be able to make and take home gear; factory tours, staff meet and greets; on-site interviews; gifts; a ping pong tournament; a tent setup contest; a supervised bounce house for kids; and more.

The Art of the Interview

Since 1881, Diamond Brand has been making high-quality, durable adventure goods in the United States. Outdoor enthusiasts have come to rely on DB as the company that has elevated the art of tent-making, said Marketing Director Bradlee Hicks.

Servicing customers around the world, Diamond Brand’s vision is to be a force for good in the lives of its customers, team members, for the community and for the Earth.

“Diamond Brand is committed to the preservation of craftsmanship, formation of a greener economy and creation of durable goods that enhance the experiences of all adventurers,” explained Hicks.

Organizers are expecting about 250 people to attend the hiring party, with Diamond Brand hoping to fill over 20 positions.

Job descriptions include everything from administration to quality inspectors to craftsmen and all experience levels are welcome. Full training is provided. Starting pay runs between $13 to $17 per hour including a full benefits package. Currently, Hicks said the first shift is 6 a.m. to 2 p.m., Monday to Friday.

Job-seekers can fill out an application online at, or paper applications will be available on-site.

“Our production team is at the heart of what we do and without them, we would not be in business. It is important we not only hire great people, but also retain the team that we have,” Hicks said. “We understand the importance of family and that many of our employees have families they need to support. By offering a living wage, employees can maintain a career where they gain valuable skills and not have to carry the stress of how they are going to provide for their family.”

A unique incentive Diamond Brand offers employees is gainsharing. The benefit rewards team members as they meet monthly goals.

“Instead of offering a sign-on bonus, we issue a stay bonus for any employee who meets their six-month anniversary,” Peck said. “We realize the importance of not only the investment an employee has in our company at that point, but the time employees take to invest in themselves by taking the time to learn something that does not come easy to most.”

Over the years, Peck said that Diamond Brand, which employs 81 people, has been fortunate to have attracted a quality group.

“The people that we’ve hired are not looking at this as a job, but something they are genuinely interested in doing,” she said. “Like many companies in the community, hiring is the forefront of our focus, as there is a talent shortage, while the jobs are in excess. However, what we do here is unique, which gives us the competitive edge when engaging candidates.”

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