Leading up to and culminating on June 20, 2021 – the summer solstice and the day with the most light – Mountain region residents will join advocates across North Carolina and the world to participate in The Longest Day fundraiser to fight the darkness of Alzheimer’s through an activity of their choice.

Together, participants will use their creativity and passion to raise critical funds and awareness to advance Alzheimer’s Association care, support and research programs.

The event coincides with Alzheimer’s & Brain Awareness Month in June.

The Longest Day participants can support the event at home, online or in-person — biking, hiking, playing bridge, knitting and more — to help shine a light on the more than 6 million Americans living with Alzheimer’s or other dementias. Funds also support the more than 11 million family members and friends who provide care and support to those living with Alzheimer’s.

Across North Carolina there are already more than 130 registered fundraisers being planned. The creativity of local participants includes such events as a father and son 50-mile canoe trip to pickleball tournaments to making jam to streaming video games.

The statewide goal for The Longest Day is $220,000 by the end of the season, ending Aug. 31.

“We encourage local residents across central and Western North Carolina to join us in making The Longest Day season the biggest yet in 2021,” said Katherine L. Lambert, CEO of the Alzheimer’s Association, Western Carolina Chapter. “All it takes is a little creativity and a desire to make a difference in the fight against Alzheimer’s and other dementias. Together, the strength of our light will outshine the darkness of Alzheimer’s.”

To host a fundraiser or event, or to learn more about The Longest Day, visit alz.org/thelongestday or call 800-272-3900.

There is no deadline to register, but to receive a The Longest Day shirt by June 20, participants must register by June 5.

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