'THRIVE: Turning Uncertainty To Competitive Advantage"

{p dir=”ltr”}”THRIVE: Turning Uncertainty To Competitive Advantage” is the new book by business and growth expert Meridith Elliott Powell.{/p} {p dir=”ltr”}{/p}

“THRIVE: Turning Uncertainty To Competitive Advantage” by Meridith Elliott Powell navigates the stresses of doing business in highly shifting economic times.

Whether it’s dealing with corporate leadership or a family owned business, growth expert and award-winning author Powell talks directly to individuals to help them grow their organizations and drive sales.

“I wrote this book because I wanted to flip the script on uncertainty. I wanted to help business owners and corporate leaders understand that uncertainty does not have to be a negative. In fact, it can be the very thing that can transform your business and take it to the next level,” said Powell.

Powell’s new strategic growth book reveals the stories of nine companies that were founded in the late 1700s to early 1900s and are still in business thriving today. These organizations have handled the challenges of and continued to grow through several economic shifts including world wars, economic depression and even a pandemic.

Powell, who has consulted with companies such as FastSigns, Nationwide and IBM, shares the stories of businesses, touching on their struggles, and shows readers exactly how they overcame adversity and transformed their businesses. She concludes with a nine-step formula, based on the research, for turning adversity to strategic opportunity.

Her formula is easily applicable to any business, no matter the size, model or customer base.

The book is presented in three easy-to-implement sections:


A high-level history lesson that looks back more than 250 years at the constant changes, challenges and shifts in the economy and marketplace.


Dive into case studies and the journeys of the nine companies that have learned to turn uncertainty to competitive advantage. Each chapter highlights one of the nine-step formula for thriving in uncertainty, and then shares the company’s real-life story to show how they did it and how effective it has been.


Powell presents “Your Nine-step Formula for Thriving in Uncertainty.” The step-by-step guide shows readers the strategy to follow to move from fearing uncertainty to capitalizing on it.

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