As manager of Altar’d State in Biltmore Park Town Square, Jordan Rasnic spends much of his time helping customers who come in to shop.

“Our days are focused on our guests,” Rasnic said.

Last week he was also busy rearranging displays and planning for an upcoming sale at the shop, which offers women’s clothing and accessories with a definitive feminine design. Long, flowing dresses in solid colors and floral prints, buttoned skirts and soft tops with draped details at the waist are displayed on hangers and mannequins.

Although it may not be all that obvious to casual shoppers, the store has distinct “personalities” in its various sections, Rasnic noted.

“We want something for everybody,” he said.

The bohemian section offers crocheted tops, blue denim skirts and open-toed shoes.

More formal clothing is in the romantic section where dresses that are appropriate for weddings, dances and proms and other special occasions can be found.

Swim suits, shorts, T-shirts and tank tops are in the coastal area of the store.

The collection called “A’Beautiful Soul,” features creatively designed selections of women’s clothing in sizes 14 to 24.

The clothing and accessories found at Altar’d State reflect the vision of its owners to empower women and make them feel beautiful, Rasnic said.

Also key to the enterprise, which now has about 100 stores nationally, is its identity as a retail store with a faith-based mission, he pointed out.

“We like to think our store is a by-product of our mission,” Rasnic said. “So many people don’t know the things we are doing.”

One percent of all sales revenue is directed toward mission work, he said. Altar’d State has adopted a town in Peru that supports impoverished and at-risk youth through a partnership with Coprodeli USA, a non-profit charitable foundation to which it contributes.

The store also has weekly Mission Monday events, which raise funds for local mission work.

“We have themes throughout the year,” Rasnic said.

The current theme is breast cancer awareness, which includes handing out bags of products designed to provide comfort women undergoing treatment.

Last month the store raised funds for the Asheville-Buncombe Humane Society, an appropriate charity given the pet-friendly atmosphere of the store.

Some employees, including Rasnic, bring their dogs to work. And customers with well-behaved pets are welcome to bring them shopping, he noted.

Rasnic joined the management team of Altar’d State two years ago after working at a Nike store in Tennessee for a while. He was attracted to Altar’d State because of its family atmosphere—and its identity as a young, growing company with mission to serve.

“Retail can have days that are hectic,” Rasnic said.

However, knowing that you are helping people makes the work rewarding, he added.

“It’s a rare find,” said Rasnic of working in a faith-based business.

Asked about the name with its unique spelling, Rasnic said that “altar” is a religious reference, with the backwards “D” in its logo giving an interesting twist.

The enterprise started as a modest Christian retail store in Knoxville, Tennessee in 2009. Owners Aaron Walters and Brian Mason later decided to expand the fledgling business by adding women’s clothing, jewelry, gifts and accessories.

Altar’d State now operates more than 100 boutiques in 30 states, including recently opened shops in Oregon, Washington and Nevada.

Altar’d State is at 19 Town Square Blvd., Suite 100, in Biltmore Park Town Square.

For more information, visit the website at or call 828-676-2888.


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