Asheville, North Carolina, USA

Asheville, North Carolina, USA downtown skyline.

On Friday, May 15, Mountain BizWorks began accepting applications for the Buncombe County Tourism Jobs Recovery Fund – a $5 million grant program established by the Buncombe County Tourism Development Authority and designed to bolster the area’s tourism-based economy as recovery efforts begin.

Applications will be accepted through May 31. All applications submitted by the deadline will be considered equally.

“One-in-seven jobs in Buncombe County is sustained by tourism,” said Stephanie Brown, Explore Asheville president and CEO. “The COVID-19 pandemic has essentially shut down that entire industry for months. As restrictions ease and recovery begins, these grants will be a vital resource for reopening these businesses safely and sustainably.”

The Fund’s mission is to preserve and safely reopen the region’s unique and diverse local business ecosystem and protect tourism-related jobs. It aims to do this through simple and streamlined micro-grants of up to $5,000 and full grants up to $50,000.

Businesses and nonprofits are encouraged to apply if they are based in Buncombe County, have between 2 and 200 employees, and provide a direct in-person tourism experience – like restaurants, retail establishments, galleries, attractions, tours and activities, entertainment and event venues, theaters, museums, and breweries, wineries, cideries, and distilleries. Full eligibility requirements are available at

“Our local businesses are central to what makes Buncombe County such a great place to live, work, and visit,” said Matthew Raker, executive director of Mountain BizWorks. “Over the past two months, we’ve heard from hundreds of small business owners impacted by the decline in tourism and other COVID-19 challenges. The Buncombe County Tourism Jobs Recovery Fund will provide timely, flexible, and critically needed assistance to help ensure that the vibrant and diverse small business community here rebounds and continues to provide the nationally renowned experiences that make this area such a great place to visit and live in.“

Within the first five days of applications opening, almost 80 small businesses and nonprofits had applied for Buncombe County Tourism Jobs Recovery Fund grants.

“I can’t adequately describe how much potential impact the Buncombe County Tourism Jobs Recovery Fund could have on Asheville’s independent restaurants,” said Jane Anderson, executive director of AIR, Asheville Independent Restaurant Association. “I think Mountain BizWorks, as a known and trusted organization, is the right choice to act as the administrator for the Fund. We are all so appreciative of the work that the TDA, the Asheville Buncombe Hotel Association and Explore Asheville CEO, Stephanie Brown have put into the development of this fund as we all deal with unprecedented times.”

The Buncombe County Tourism Jobs Recovery Fund, authorized by the NC General Assembly and administered by Mountain BizWorks, was created by the Buncombe County Tourism Development Authority with occupancy tax revenue dedicated to tourism product development.

Full program details and application guidance information are available at

(1) comment


So....the city has millions of dollars for TOURISM because 1 in 5 jobs are supported by tourism BUT they cannot find a penny for truly affordable housing while 4 in 5 workers are either crippled by rent debt or living under a bridge? Asheville YOU CAN DO BETTER. But you won't because all the people in charge are apparently money-worshipping, NIMBY elitists and very likely WHITE AND MALE. Asheville ain't weird anymore, only gentrified and a MESS.

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