Flashbookbridal.com launched earlier this will, and will celebrate the individuality of brides while offering affordable bridal wear options.
Conceived after her own wedding, Asheville resident Dana Schiffman started planning the business with the help of Mountain BizWorks. Through this organization, she created a business plan, secured a loan and continues to receive support.
“Asheville is a unique place to live, get married, and start a business,” says Schiffman. “I am thrilled to be offering people the items I wish I had for my own wedding. Brides should be able to wear something that compliments their personality, and that’s not always what you can find in traditional bridal stores.”
Flash Book Bridal will sell bridal apparel ranging from $55 - $600, and accessories for under $60. In celebration of the launch, all shipping will be free for six months. Offering affordable items, Flash Book Bridal hopes to encourage brides to learn more about being financially sustainable through the process of budgeting for their wedding.
The website will also feature a blog that will cover topics from DIY centerpieces, alternative engagement rings, combining finances, and more.
Flash Book Bridal plans to celebrate body positivity and diversity in their marketing and blog.
“This website will be a place where women can feel like they belong and see themselves,” says Schiffman.
While the site will be launching with a small number of items, by November 2018 there will be a selection of apparel ranging from size 2 to 24. People of all backgrounds, shapes, sizes, colors and ranges of the LGBTQ spectrum will be represented on the site.