Catawba Brewing Company, of Morganton, Asheville and Charlotte, and Palmetto Brewing Company of Charleston, South Carolina, announced the two companies are being joined into a single entity. Catawba intends to finalize the purchase of Palmetto by the end of 2017, with the Pyatt family retaining 100 percent ownership.
“The closer we became to Palmetto’s owners, the Lipov family, the more we realized our two companies were very similar,” said Billy Pyatt. “Palmetto will produce around 16,000 barrels in 2017, and Catawba will produce around 17,500. Their culture is one of giving back to the employees and the communities served, and their attention to customers mirrors ours.”
Yet there are differences, which should become synergies.
“Catawba has one of the most effective manufacturing operations in the southeast, while Palmetto has proven highly successful in customer-facing operations,” Pyatt said.
“The opportunity for combined growth and shared resources will put both brands in a more competitive position to compete in the rapidly changing craft market,” said Larry Lipov, Palmetto’s owner. “And it is very satisfying to know today’s Palmetto and Catawba team members will work together to grow the brands.”
“Catawba is so thankful for the intense retailer, wholesaler, and consumer support over the past five years — we are 17 times bigger, Pyatt said. “Palmetto has been on a similar path, growing to about eight times larger than in 2012. But increasing market consolidation, product proliferation, and cost pressure are making it more difficult for either company to remain competitive as a small, independent brewer. The scale and scope of this new, combined entity will help us stay on our trajectory.”
Catawba has a long history of diversified job creation by expanding manufacturing and service positions in their chosen markets.
Pyatt said that upon finalization, Catawba will implement a $1 million capital investment plan for Morganton and Charleston.
“That includes facility upgrades, equipment purchases, and of course, personnel to support our hybrid retail/wholesale business model,” Pyatt said.
Palmetto Brewing of Charleston was founded in 1993, as South Carolina’s first craft brewery.
Catawba Brewing was founded in 1999 by Billy, Jetta and Scott Pyatt. Catawba operates its main production facility in Morganton; a small batch brewery and tasting room in downtown Asheville; a tasting room in Biltmore Village; and a brewing/tasting room/event complex in Charlotte. Visit www.catawbabrewing.com.