Turner and Company is All About Natural Beauty

Katina Turner, owner of Turner and Company in Biltmore Village.

“I’ve always had a love for beauty, fashion and skin care,” said Katina Turner, owner of Turner and Company in Biltmore Village.

For the past three years, Turner has been spending the lion’s share of her time managing her beauty boutique, hair salon and day spa, which is an expanded version of her original business. In addition to selling beauty products, the company offers a wide range of services to clients including hair and skin care designed to enhance their natural appearance.

A current social media trend—which Turner calls “the Kardashian look’—emphasizes strong color and heavy makeup, she says.

“We don’t do that,” Turner says. “We’re into natural beauty.”

Hair styling offered at the salon also is focused on “more of a lived-in look,” Turner says.

The staff at Turner’s shop help also clients use the tools they have at their homes to do their own styling, she adds.

“The girls like to services educate people about how to do their own hair,” she says.

Among popular services at Turner and Company are lash extensions and lash lifting, Turner says. The salon also offers facials, micro-derm abrasion, waxing and brow tinting along with makeup and hair styling, coloring, extensions and conditioning treatments.

“Not many places have full retail and full beauty (services),” says Turner.

As this time of the year, Turner says the shop has been busy helping clients get ready for proms and weddings.

“We have clients of all different age groups,” she says.

Her staff can color hair in vibrant rainbow shades, which are popular with teens and younger women, as well as create styles that are pleasing for mature women.

“I love coming to work everyday,” Turner says. “We have a great team, and it’s a fun place to be. I hope people feel that when they come through the door.”

The reason that Turner opened her original store in Asheville was to offer lines of cosmetics that were not available locally.

“People still remember the first store,” she says.

A native of New York with a professional background in fashion and beauty, Turner is extensively knowledgeable of beauty products, many of which are imported.

At her shop, clients can find Kevin Murphy hair products, Natura Bisse and Dr. Dennis Gross skin care products, as well as Kevyn Aucoin makeup.

Turner says she is hoping to entice local people to come to her shop and other businesses in Biltmore Village with its Southern flavor.

“It’s not all just tourists down here,” she says.

Before moving to Asheville with her husband, Brian Turner, more than a decade ago, Turner produced a fashion and beauty program on MTV.

Super model Cindy Crawford was the host of the program, on which Turner also appeared at times.

While producing the program for MTV, Turner met her husband who was also working for the station at the time. She and Brian, an Asheville native, decided to move to this area after she had been with MTV for 12 years.

In recent years Brian has been spending much if his time in Raleigh, having made a career transition from television to politics. He was elected as the District 116 state representative in 2014 and is now serving his second term of office.

The Turners live in Biltmore Forest with their 10-year-old daughter, Eleanor, who has adopted the interests of both parents.

“She likes lipstick—and hunting,” Turner says with a smile.