Hot Works Brings Original Artwork Front and Center

Student Lila Jones won Best of Youth Art in the Youth Competition at the 2017 art show produced by Hot Works.

Fine art show producer Patty Narozny is seeking area artists to exhibit their works at her second annual regional show at the WNC Agricultural Center in Fletcher this May.

Serving as director and executive producer of Hot Works, a national enterprise, Narozny has established a reputation as one of the top producers of fine art shows that feature original works by artists.

Although all interested artists are welcome to apply to her shows, only original art that is personally created by artists is accepted, Narozny says.

The works of both regional and national artists will be included in the upcoming May show, which also features works by area youth in a separate competition.

A wide variety of artistic disciplines will be represented including paintings, photography, sculpture and clay works, wood, fiber jewelry digital and mixed media.

“We’re going to bring a lot of artists to the area that you would not usually see,” Narozny says. “The local artists are telling me they don’t have venues to sell their works,” she adds.

For Narozny, art is a passion with an economic consideration for both artists and the regions in which her shows take place.

“We do bring a lot of economic impact to the area,” she remarks.

Narozny estimates that this year’s art show at the Ag center could result in one-half million to a million dollars in revenue for the Asheville area.

“We’re going to bring in a lot of people to the regional area,” she says.

Through promotional efforts that include advertising in various media outlets, Narozny is hoping to attract visitors to the area for the show. The Asheville Regional Airport is also a media partner involved in the effort, she notes.

The 100-plus artists in the show will add to the revenue stream by spending between $800 and $1,500 while they are in the Asheville area, Narozny says.

In addition to ads placed in newspapers and spots on regional television and radio stations, Narozny also uses social media to promote the art show.

“I’m trying to be smart with reaching out through social media,” she says.

During her three recent shows in Ft. Meyers and Boca Raton, Florida, Narozny also was letting people know about the May event in Asheville.

In producing and promoting fine art shows, Narozny draws on more that 30 years of experience working in the media and management. The art shows she produces represent an investment for her company, she remarks.

Choosing the Ag center as the location of this year’s show Narozny considers an added benefit in terms of its potential success. The center is easily accessible and offers free parking, she notes.

The fine art show is scheduled for the weekend of May 19 and 20 from 10 a.m. to 5 p.m.

Cash prizes and ribbons will be awarded to professional artists. The Youth Art Competition for youngsters ages 5 to 13 is integrated within the show and includes youth awards and prizes.

How to apply for the show

Professional artists can go to the www.zapplication.org site to submit an application and three images of their work along with a $30 fee by Feb. 15. Both originality and what Narozny calls the “wow factor” will be taken into consideration in the selection process for the pre-juried show. Information about booth rentals for artists is also on this website.

Youngsters in grades kindergarten through eighth grade interested in entering their works for the Youth Art Competition are directed to the www.hotworks.org site for application information. The application deadline is for the youth show is May 1.

The www.hotworks.org website also has general information about the upcoming fine art show at the Ag Center.

By Sandra Barnes