Harrah’s UltraStar Multi-tainment Center Breaks Ground

From left to right: UltraStar Entertainment COO Adam Saks, Tribal Casino Gaming Enterprise Board of Advisors Chairman Jim Owle, Principle Chief Richard Sneed, Birdtown Tribal Councilman Travis Smith.

CHEROKEE — Harrah’s Cherokee Valley River Casino & Hotel broke ground at Aug. 7on its first expansion: the new UltraStar Multi-tainment center at Harrah’s Cherokee Valley River.

The 38,000-square-foot addition will bring a bowling center with 16 lanes and a 2,200-square-foot arcade to the Murphy area for family-friendly activities. On the opposite side, the addition will also house the casino’s first full-service restaurant, with a nearly 260-seat capacity. Two bars will be included in the new construction, one to service the bowling center, the other near the restaurant to service both waiting restaurant guests and gaming participants. There will also be 16 new Tesla charging stations added to parking lot for guest use.

Harrah’s Cherokee Valley River General Manager Lumpy Lambert opened as first guest speaker and was excited to get the project rolling.

“We’re truly excited to continue and expand the Harrah’s Cherokee relationship with UltraStar Entertainment. It seems like only yesterday we opened Valley River and already we’re expanding,” Lambert said.

Robins & Morton of Birmingham, Alabama, will serve as the general contractor and Brunswick Bowling Products of Muskegon, Michigan, will serve as the construction manager. Paradigm Design, Inc., of Grand Rapids, Michigan, will provide design and architecture services for the project. The facility is slated for completion in summer 2018.

It will be the second UltraStar facility at Harrah’s Cherokee Casinos, after the expected completion of the first Multi-tainment Center in Cherokee, NC this fall.

Paradigm Design is a national Architectural & Engineering firm with offices in Grand Rapids and Traverse City, MI. During their nearly 50 years in operation, they have made a name for themselves as a go-to full-service firm in various commercial and governmental markets. For more information, please call 616-785-5656 or visit ParadigmAE.com.

The leader in the bowling industry for over 125 years, Brunswick Bowling provides products, services and industry expertise for the development and renovation of new and existing bowling centers and mixed-use facilities across the entertainment industry. Brunswick is the only full-line supplier of bowling center equipment, supplies and consumer bowling products. For more information, visit BrunswickBowling.com.

Visit https://www.caesars.com/harrahs-cherokee to learn more about Harrah’s Cherokee Casino.

About Shelby Harrell
Shelby Harrell is the editor of the Biltmore Beacon, editor of The Guide arts and entertainment publication and is a staff writer for Mountaineer Publishing. Originally from Asheville, she has worked in journalism for seven years and currently lives in Clyde, NC.