Adventure Film Fest is Coming to New Belgium

On Wednesday, May 16, at New Belgium Brewing Co.’s Asheville location, Mountain True and Earth Equity Advisors will be presenting the No Man’s Land Film Festival and pre-show panel conversation with women of adventure, strength and service.

The No Man’s Land Film Festival (NMLFF) – in its third year – is the only adventure film festival that exclusively features woman-identified athletes as part of a movement to connect strong, like-minded, action-oriented individuals who are united by their passion for gender-equality and commitment to strengthening the presence of women in the outdoors and in the adventure arena. The event will feature films telling the stories of women in the outdoors who have accomplished significant athletic feats, rising above stereotype or disability to reclaim agency over their own lives.

“No Man’s Land Film Festival celebrates women in the outdoors. Through the film festival, we want to inspire women to lace up their hiking boots, strap on a climbing harness or hit the trail.” explains Julie Mayfield, co-director of MountainTrue, a Western North Carolina-based environmental conservation nonprofit. “Our mountains and rivers need more champions, and those of us who spend time playing in the outdoors are more likely to fight to protect the outdoors.”

NMLFF is based out of the Rocky Mountains of Colorado and tours internationally, celebrating the full scope of female athletes and adventurers and looking to redefine what it means to identify as a woman in the outdoor industry and striving to implement and inspire change in the outdoor industry.

While the free screening begins at 8 p.m., MountainTrue and Earth Equity Advisors will be hosting a $15 ticketed pre-show panel at 5:45 p.m. New Belgium Brewing Co., featuring:

  • Keynote speaker Mirna Valerio – an ultra-runner who is featured in the Festival film The Mirnavator;
  • Shanna Powell – a local adventurer, competitive mountain biker and owner of Endless Bike Company;
  • Laura Boggess – an accomplished rock climber, board member of the Carolina Climbers Coalition, and scholar who coordinates the Environmental Studies program at Mars Hill University;
  • Julie White – lifelong cyclist, Trails Strategy Coordinator for the Pisgah Area SORBA, and member of the Nantahala-Pisgah Forest Partnership; and 
  • Anna Zanetti – an avid rock climber and Carolina Director for Friends of the Smokies.

“In a world of “Go Big or Go Home!” often we find that men are encouraged to go big, while women are subtly, or sometimes directly, encouraged to stay home,” explains Susan Bean, MountainTrue’s festival project manager. “Both this discussion and the film festival that follows are a celebration of the women who go big, in both their love for adventure and of the natural world. They climb, they cycle, they run marathons – and they have stories to tell!”

MountainTrue has also partnered with Asheville-based cycling and fitness studio, Well.Fit, to host a group bicycle ride to the event, beginning in the parking lot behind Beth Ha Tephila Congregation near 55 Broad St. The ride will be led by Katie May, Well.Fit cycle instructor and Taylor Essick, competitive cyclist, former mountain biking guide for Brown Dog Adventure Tours and logistics organizer for TriBike Transport. For more details, or to join the ride, RSVP online at:

NMLFF is a free event, beginning at 8 p.m. at New Belgium Brewing Co.’s Asheville location. RSVP at

The NMLFF pre-show panel will also take place at New Belgium Brewing Co.’s Asheville location at 5:45 p.m. and tickets can be purchased at

Whitney Cooper